Saturday, December 06, 2008

NJ Bank Marketing 3Q2008 Vidcast #1 of 2: Jay Esposito, BrandPartners, on Branch Marketing

UPDATED 12/6/2008: This video has been updated to correct the opening introduction of the featured speaker.

In this video podcast, the first of two for the third quarter of 2008, the Bank Marketing Committee of the NJ Bankers Association presents Jay Esposito, Senior Vice President of BrandPartners, discussing effective branch marketing and branding strategies for banks.  This program was recorded October 2, 2008 in Clark, NJ, and runs about 55 minutes.


Tuesday, November 25, 2008

NJ Bank Marketing Association Vidcast 2008-05-02 Part 2: Effective Web Design for Banks

In this vidcast, the second of two for the second quarter of 2008, the NJ Bank Marketing Committee of the NJ Bankers Association presents Mark Ensign, CEO, Founder, and Visionary of Sound-n-Vision, a web design firm in Saddle Brook, NJ. More information is available at www.sound-n-vision.com. This program was recorded May 2, 2008 in Woodbridge, NJ. The program runs about 55 minutes.

Wednesday, November 19, 2008

NJ Bank Marketing 3Q2008 Vidcast #2 of 2: Michael Cherenson, APR, discusses Reputation Management and Trust

In this video podcast, the second of two for the third quarter of 2008, the Bank Marketing Committee of the NJ Bankers Association presents Michae G. Cherenson, APR, executive vice president of Success Communications Group, and the 2009 chair of the Public Relations Society of America, discussing the importance of reputation management and trust in a bank's integrated marketing communications efforts. The program was recorded October 2, 2008 in Clark, NJ.

Tuesday, October 14, 2008

CompuSchmooze Video Podcast #1: PNC Bank Virtual Wallet

PNC Bank has launched a new online banking product targeted at Gen Y customers, young people who've grown up with the Internet and prefer to manage their finances online. The product incorporates spending, short-term savings, and long-term growth accounts into a single online interface, making transferring money between the accounts simple. Steve Lubetkin reports on the Virtual Wallet from the PNC Bank branch in the Erlton section of Cherry Hill, NJ. You can read the print version of the CompuSchmooze column at  http://www.jewishvoicesnj.org/news/2008/1008/columns/039.html

Friday, May 23, 2008

NJ Bank Marketing Association Vidcast 2008-05-02 Part 1: Promoting Thought Leadership Through Podcasts


In this first part of a two-part vidcast, NJ Bank Marketing Association Board Member Steve Lubetkin, managing partner of Professional Podcasts LLC,
explains how banks can use podcasting technology to distribute messages and promote thought leadership in financial matters. The program was recorded May 2, 2008 in Woodbridge, NJ. It runs about one hour.

Thursday, April 03, 2008

New Jersey Bank Marketing Association and NJBankers Present Seminar on Social Media and Web Strategies May 1 in Woodbridge

FOR IMMEDIATE RELEASE

Contact:

Steven L. Lubetkin, Managing Partner
Professional Podcasts/Lubetkin & Co. Communications
+1 (856) 751-5491 or steve@lubetkin.net

Leading web designer and podcast producer will team up at program

WOODBRIDGE, NEW JERSEY (April 3, 2008) — A leading New Jersey web designer and one of the state’s top producers of podcasts (Internet-distributed audio and video programs) will join forces to explain the implications of social media and web technologies for banks at the New Jersey Bank Marketing Association’s spring seminar.

The seminar will be held on Thursday, May 1, 2008 from 8:30 to 11:30 a.m. in the Hilton Woodbridge in Woodbridge, N.J. (The hotel is located just off the Garden State Parkway at exit 131A.)

Speakers are Marc D. Ensign, Founder, CEO and Visionary of Sound-n-Vision Designs; and Steven L. Lubetkin, APR, Fellow, PRSA, Managing Partner, Professional Podcasts LLC.

Marc has been a professional web designer and Internet marketing strategist for over ten years.   He began his web design career while working for a top NYC ad agency designing for pinnacle companies such as Heinz, Knight Ridder and Prodigy.   His client list has included Nike, American Express, Travel and Leisure Magazine, among others.

Steve is a technology-savvy veteran of more than 25 years in corporate and financial communications, and print and broadcast journalism.  He was recently named a Senior Research Fellow of the Society for New Communications Research, a think tank that generates original research and educational programs focused on the advanced study of emerging trends and developments in media and communications, and their effect on business, professional communications, media and society. Professional Podcasts and its parent company, Lubetkin Communications, form a diversified public relations, communication, Internet broadcasting and publishing consulting practice that is a leading provider of business broadcasting services. Professional Podcasts produces audio and video podcasts for the NJ Bank Marketing Association, among other clients.

The cost is $50 for advance registration and $60 at the door. For more details or to register for the program, please contact Green Lind and McNulty at 908.686.7500 and ask for Gerry or Janet..

About the New Jersey Bank Marketing Association

Formed in 1988 by a group of Garden State bankers and marketing professionals, the New Jersey Bank Marketing Association presents several marketing seminars each year. Membership is open to anyone interested in advancing the bank marketing profession. More information, including online registration for the event, is at www.njbankmarketing.com.

For more information about the organization, please contact Dennis Kane, chairman of the NJ Bank Marketing Association, at 732-591-8700 or by email at dkane@amboybank.com.

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Wednesday, March 19, 2008

NJ Bank Marketing Association 4th Quarter Program: Starting a de novo bank, with Peter Crowley

The NJ Bank Marketing Association presents video pod #3 of 3 in its 4th Quarter 2007 program. In this episode, Peter Crowley, president of Bank of Princeton and a veteran banker, describes the experience of leaving the world of large commercial banking to start a new ("de novo") community bank in the affluent community of Princeton, Mercer County, New Jersey. Mr. Crowley also takes questions from the audience.

The program, which was recorded December 6, 2007, runs about 24 minutes. Produced by Professional Podcasts LLC, Cherry Hill, NJ.


Tuesday, March 18, 2008

NJ Bank Marketing Association - Update from NJBankers President John McWeeney

In this video podcast, the second of three from the NJ Bank Marketing Association's 2008 Outlook program, John McWeeney, president and CEO of the New Jersey Bankers Association, provides an update on trends in the banking industry in New Jersey.

This program was recorded December 6, 2007 and runs about 45 minutes. Produced by Professional Podcasts LLC, Cherry Hill, NJ.


Monday, March 17, 2008

NJ Bank Marketing Association - Economic Outlook 2008

This NJ Bank Marketing Association video pod features the economic outlook presentation for 2008 by Dr. Joseph Seneca of Rutgers University. This presentation was recorded December 6, 2007 in Woodbridge, NJ.

The program runs about 54 minutes and includes a Q&A session with the audience.

Produced by Professional Podcasts LLC of Cherry Hill, NJ.