NJBankers Podcast #5: Economic Outlook for 2007, 12/7/2006

NJBankers Podcast #5: Economic Outlook 2007, recorded Thursday, December 7, 2006 (85.0 mb mono MP3 file, 1:30:40)

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In this fifth podcast produced for NJBankers by Lubetkin & Co. Communications LLC and its subsidiary, Professional Podcasts LLC of Cherry Hill, NJ, we present the annual Economic Outlook program.


Speakers
(Photos Copyright ©2006 Steven L. Lubetkin. All rights reserved.)


Dennis Kane
Director of Marketing, Amboy National Bank, Conference Moderator

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Dr. Joseph J. Seneca
Rutgers University Professor, Edward J. Bloustein School of Planning & Public Policy
Dr. Seneca is Chairman of the New Jersey Council of Economic Advisors. The Council prepares semiannual economic outlooks and advises the Governor and Legislature on economic policy and economic development. He has taught at all levels of instruction throughout his career at Rutgers and has received numerous awards for exemplary teaching and contributions to public service. Dr. Seneca is the author of numerous articles, reports and books on economic policy, public finance, environmental economics and state economic development. He was named the 2002 Educator of the Year by the Research and Development Council of New Jersey.

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Steven M. Goldman
Commissioner, New Jersey Department of Banking and Insurance
Mr. Goldman was sworn in as Commissioner on March 20, 2006. Prior to his nomination by Governor Corzine, he was a senior member and 22-year veteran of Sills Cummis Epstein & Gross, PC where he focused on corporate law, specifically on mergers and acquisitions, banking and finance, joint ventures, and leveraged buy-outs. Mr. Goldman holds a Masters of Law in taxation from NYU School of Law and a Jurist Doctorate from George Washington School of Law.

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Roger Bosma
Chairman and CEO, Lakeland Bank

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NJBankers Podcast #4: Marketing 101 for Banks

NJBankers Podcast #4: Marketing 101, recorded Thursday, October 5, 2006 (120.9 mb mono MP3 file, 1:26:00)

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In this fourth in a series of podcast recordings, produced for NJBankers by Lubetkin & Co. Communications LLC and its subsidiary, Professional Podcasts LLC of Cherry Hill, NJ, you will follow the process of launching a new product from research through product definition, pricing, target markets, to meeting with an agency for advertising. Then advertising experts will explain how the agency rolls out the program from client input to creative, targets, media, budget, in-house communications, merchandising, PR and tracking.

Speakers
(Photos Copyright ©2006 Steven L. Lubetkin. All rights reserved.)


Duke Fanelli

While Vice President for Local Development at AXA Equitable, Duke was responsible for multicultural marketing, corporate sponsorship activity and local support for AXA Equitable's 60+ branches throughout the country. Prior to joining AXA Equitable in 1998, Duke held a variety of positions over a 15-year period at JP Morgan Chase, supporting both the business and marketing aspects of the bank's retail business. He holds a BA in Journalism from American University and worked as a journalist with Advertising Age. He is co-author of The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results, published by Bloomberg Press, and teaches a financial services marketing course at NYU.

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Rich Palatini
Senior Vice President, Creative Director
Gianettino & Meredith Advertising, Inc.

A B.F.A. degree from Fairleigh Dickinson University Design School opened the door, but it was his own combination of verbal expression and unerring design that propelled Rich to his current position of executive creative director for the agency. In addition to spearheading new business development and overseeing the Creative Department, Rich serves as art director on Benjamin Moore, Skanska, Atlantic Health Systems and other accounts. He is a featured speaker on the seminar circuit and is an adjunct professor at Kean University.

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Martha Marchesi
Vice President, Associate Creative Director, Copy
Gianettino & Meredith Advertising, Inc.

A veteran of such agencies as McCaffrey & McCall; Young & Rubicam; and Saatchi and Saatchi, Martha has written for blue chip clients such as AT&T, Chevrolet, Xerox, Revlon, Panasonic and Benjamin Moore. She has helped launch new products, revitalized old ones, and created strong, lasting brand identities. Her efforts extend to all mediums, from television, video, print and radio, to direct mail, point of sale and presentation materials.As one of the agency's most senior creatives, Martha has been responsible for strategic and creative development on a number of accounts, and is extremely involved in new business development.

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NJBankers Podcast #3: Digital Printing for Banks

Podcast Theme Music from Mike Stewart, "Internet Audio Guy"

NJBA/Lubetkin's Other Blog Podcast: NJBA Bank Marketing Association Remarks by Steve Lubetkin 3/3/2005

3/12/2006: REPOSTED TO ADD TO NJBA PODCAST RSS FEED.

5/20/05: Updated link to podcast file.

Lubetkin's Other Blog Podcast for the week of March 7, 2005 is available. It's our first podcast, and it features my keynote speech to the Bank Marketing Association/NJ Bankers Association meeting in Woodbridge, NJ on March 3. Please give us your feedback and comments. Thanks.

Editor's Note, 3/30/2005: We've renamed our podcasts to make the file names a little more consistent. The podcast program remains the same. Thanks.

NJBankers Podcast #1: Forecast 2006

REPOSTING TO ADD TO THE NJBA PODCAST FEED.

NJBankers Podcast #1: Forecast 2006
Recorded Thursday, December 1, 2005 (163.3 mb mono MP3 file, 1:58:55)

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Steve adjusts microphone for Sun National Bank president Tom Bracken during the podcast recording NJBA Photo/Timothy Doherty

What direction will New Jersey's economy take in 2006?
What effect will our new governor have on the business climate?

Who better to answer these and other questions than the head of the NJ State Chamber of Commerce, the Chief Examiner for the New Jersey Deparment of Banking and Insurance and the Chairman of the NJ Council of Economic Advisors?

Now, listen to the entire program in this first of a series of podcast recordings, produced for NJBankers by Lubetkin & Co. Communications LLC of Cherry Hill, NJ.

Speakers

Mr. Bracken began his banking career with New Jersey National Bank in 1969. He was named Executive Vice President and Head of Commercial Banking in 1975, and retained that position through CoreStates' acquisition of New Jersey National Bank. In 1993, Mr. Bracken was named President of CoreStates/New Jersey National Bank and in 1998, following the CoreStates merger with First Union Bank, he was appointed Executive Vice President and Head of Commercial and Government Banking for New Jersey, New York and Connecticut. In May of 2000, Mr. Bracken was named Executive Director of First Union's Public Sector Group. Tom currently is the Chairman of the New Jersey Chamber of Commerce.

Thomas A. Bracken President & CEO, Sun Bancorp, Inc.

Dr. Seneca is Chairman of the New Jersey Council of Economic Advisors. The Council prepares semiannual economic outlooks and advises the Governor and Legislature on economic policy and economic development. He has taught at all levels of instruction throughout his career at Rutgers and has received numerous awards for exemplary teaching and contributions to public service. Dr. Seneca is the author of numerous articles, reports and books on economic policy, public finance, environmental economics and state economic development. He was named the 2002 Educator of the Year by the Research and Development Council of New Jersey.

Dr. Joseph J. Seneca Rutgers University Professor, Edward J. Bloustein School of Planning & Public Policy

Mrs. Akey has served as the Chief Examiner of the Division of Banking since October 1989. As Chief Examiner, Mrs. Akey is responsible for the examination and supervision program for all State chartered commercial banks, savings banks, savings and loan associations, trust companies and holding companies for the State chartered institutions. Mrs. Akey has also served as the Secretary to the Bank Advisory Board since 1994.

Janine J. Akey Chief Examiner, NJ Department of Banking & Insurance

NJBA Podcast #2: How banks can effectively market to nonprofit organizations, 3/2/2006

• How do not-for-profit companies choose their banks?


• What services do not-for-profit companies need from their banker?


• What types of non-profits should be targeted?

Our panel in this podcast helps explain how bankers can turn not-for-profit accounts into profit opportunities.

Panelists

Duke Fanelli
Vice President for Local Development
AXA Equitable
Duke is responsible for multicultural marketing, corporate sponsorship activity and local support for AXA Equitables 60+ branches throughout the country. Prior to joining AXA Equitable in 1998, Duke held a variety of positions over a 15 year period at JP Morgan Chase, supporting both the business and marketing aspects of the bank's retail business. He is the co-author of "The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results" and teaches a financial services marketing course at NYU.

Nancy Kieling
President & Executive Director
Princeton Area Community Foundation
During her tenure as President, AACF has grown from $300,000 in assets to over $40 million. Earlier in her career, Nancy worked as a corporate lending officer in the Communications, Entertainment & Publishing Division of the Bank of New York; and as Regional Director of Admissions for Princeton University. She is currently the Chair of the Board of Trustees of the Council of New Jersey Grantmakers, and a Trustee of the Princeton Regional Chamber of Commerce.

Panel listens while Nancy Kieling presents. At right are Gerry Susskind, panel moderator, and Duke Fanelli.

Download the podcast here (79.3 mb mono MP3 file, 1:26:38 duration).

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