NJBankers/New Jersey Bank Marketing Association Video Pod #1: Business Development on a Shoestring

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This is program #1 in the NJBankers/New Jersey Bank Marketing Association's Fall podcast series. This is the first of three podcasts produced from the BMA's October 2007 seminar, "Business Development on a Shoestring." In this episode, we offer a presentation by Steve Emr, president of TeamCapital Bank about how he and his team established a completely new bank brand in the highly competitive New Jersey and Pennsylvania markets.

Stephen T. Emr, President, Team Capital Bank
Steve started his career as a bank examiner with the FDIC, then joined Town and Country Bank in Flemington. Between 1984 and 1999, he advanced at Summit Bank from Senior V.P. for corporate business development to Director of Marketing to Regional President of a 57-branch region that included Union, Essex and Eastern Morris Counties. In 1999, Steve joined the newly formed Red Oak Bank in Morristown as President and Director. When the bank was sold in 2005, he helped open Team Capital Bank, which currently has offices in Flemington, NJ; Bethlehem and Doylestown, PA.

This program, the first of four, runs about 47 minutes. Produced by Professional Podcasts LLC. DVDs of all three parts of the seminar are available for purchase. Contact steve@professionalpodcasts.com.

NJBankers/New Jersey Bank Marketing Association Video Pod #2: Matthew Harvey of Financial Institutio

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This is program #2 in the NJBankers/New Jersey Bank Marketing Association's Fall podcast series. This is the second of three podcasts produced from the BMA's October 2007 seminar, "Business Development on a Shoestring." In this episode, we offer a presentation by Matthew Harvey of Financial Institutions Consulting Inc.

FIC works with financial services firms on engagements related to growth, productivity and profit improvements. This program runs approximately 17 minutes.

This program, the second of three, runs about 17 minutes. Produced by Professional Podcasts LLC. DVDs of all three parts of the seminar are available for purchase. Contact steve@professionalpodcasts.com.

NJBankers/New Jersey Bank Marketing Association Video Pod #3: Variable Data Printing as a Business D

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This is program #3 in the NJBankers/New Jersey Bank Marketing Association's Fall podcast series. This is the third of three podcasts produced from the BMA's October 2007 seminar, "Business Development on a Shoestring." In this episode, we offer a presentation by Aaron Hale, VP Digital Communications, of PCG, a Spectraforms MSP partner; and Paul Hudrick, Business Development Manager, Eastman Kodak.

Why Take it Personal? Marketing that is. Banking is a VERY personal service. The DMA (Direct Marketing Association) and other industry sources have proven that using a personalized targeted approach to your direct marketing initiatives significantly improves ROI and lowers your cost of doing business. VDP (Variable Data Printing) and Multi-channel technology (Personalized URLs PURLs) affect emotional triggers in recipients that translate into higher response rates and higher conversions for you.