UPDATED 12/6/2008: This video has been updated to correct the opening introduction of the featured speaker.
In this video podcast, the first of two for the third quarter of 2008, the Bank Marketing Committee of the NJ Bankers Association presents Jay Esposito, Senior Vice President of BrandPartners, discussing effective branch marketing and branding strategies for banks. This program was recorded October 2, 2008 in Clark, NJ, and runs about 55 minutes.
In this first part of a two-part vidcast, NJ Bank Marketing Association Board Member Steve Lubetkin, managing partner of Professional Podcasts LLC,
explains how banks can use podcasting technology to distribute messages and promote thought leadership in financial matters. The program was recorded May 2, 2008 in Woodbridge, NJ. It runs about one hour.
FOR IMMEDIATE RELEASE
Contact:
Steven L. Lubetkin, Managing Partner
Professional Podcasts/Lubetkin & Co. Communications
+1 (856) 751-5491 or steve@lubetkin.net
Leading web designer and podcast producer will team up at program
WOODBRIDGE, NEW JERSEY (April 3, 2008) — A leading New Jersey web designer and one of the state’s top producers of podcasts (Internet-distributed audio and video programs) will join forces to explain the implications of social media and web technologies for banks at the New Jersey Bank Marketing Association’s spring seminar.
The seminar will be held on Thursday, May 1, 2008 from 8:30 to 11:30 a.m. in the Hilton Woodbridge in Woodbridge, N.J. (The hotel is located just off the Garden State Parkway at exit 131A.)
Speakers are Marc D. Ensign, Founder, CEO and Visionary of Sound-n-Vision Designs; and Steven L. Lubetkin, APR, Fellow, PRSA, Managing Partner, Professional Podcasts LLC.
Marc has been a professional web designer and Internet marketing strategist for over ten years. He began his web design career while working for a top NYC ad agency designing for pinnacle companies such as Heinz, Knight Ridder and Prodigy. His client list has included Nike, American Express, Travel and Leisure Magazine, among others.
Steve is a technology-savvy veteran of more than 25 years in corporate and financial communications, and print and broadcast journalism. He was recently named a Senior Research Fellow of the Society for New Communications Research, a think tank that generates original research and educational programs focused on the advanced study of emerging trends and developments in media and communications, and their effect on business, professional communications, media and society. Professional Podcasts and its parent company, Lubetkin Communications, form a diversified public relations, communication, Internet broadcasting and publishing consulting practice that is a leading provider of business broadcasting services. Professional Podcasts produces audio and video podcasts for the NJ Bank Marketing Association, among other clients.
The cost is $50 for advance registration and $60 at the door. For more details or to register for the program, please contact Green Lind and McNulty at 908.686.7500 and ask for Gerry or Janet..
About the New Jersey Bank Marketing Association
Formed in 1988 by a group of Garden State bankers and marketing professionals, the New Jersey Bank Marketing Association presents several marketing seminars each year. Membership is open to anyone interested in advancing the bank marketing profession. More information, including online registration for the event, is at www.njbankmarketing.com.
For more information about the organization, please contact Dennis Kane, chairman of the NJ Bank Marketing Association, at 732-591-8700 or by email at dkane@amboybank.com.
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The NJ Bank Marketing Association presents video pod #3 of 3 in its 4th Quarter 2007 program. In this episode, Peter Crowley, president of Bank of Princeton and a veteran banker, describes the experience of leaving the world of large commercial banking to start a new ("de novo") community bank in the affluent community of Princeton, Mercer County, New Jersey. Mr. Crowley also takes questions from the audience.
The program, which was recorded December 6, 2007, runs about 24 minutes. Produced by Professional Podcasts LLC, Cherry Hill, NJ.
In this video podcast, the second of three from the NJ Bank Marketing Association's 2008 Outlook program, John McWeeney, president and CEO of the New Jersey Bankers Association, provides an update on trends in the banking industry in New Jersey.
This program was recorded December 6, 2007 and runs about 45 minutes. Produced by Professional Podcasts LLC, Cherry Hill, NJ.
This NJ Bank Marketing Association video pod features the economic outlook presentation for 2008 by Dr. Joseph Seneca of Rutgers University. This presentation was recorded December 6, 2007 in Woodbridge, NJ.
The program runs about 54 minutes and includes a Q&A session with the audience.
Produced by Professional Podcasts LLC of Cherry Hill, NJ.
This is program #1 in the NJBankers/New Jersey Bank Marketing Association's Fall podcast series. This is the first of three podcasts produced from the BMA's October 2007 seminar, "Business Development on a Shoestring." In this episode, we offer a presentation by Steve Emr, president of TeamCapital Bank about how he and his team established a completely new bank brand in the highly competitive New Jersey and Pennsylvania markets.
Stephen T. Emr, President, Team Capital Bank
Steve started his career as a bank examiner with the FDIC, then joined Town and Country Bank in Flemington. Between 1984 and 1999, he advanced at Summit Bank from Senior V.P. for corporate business development to Director of Marketing to Regional President of a 57-branch region that included Union, Essex and Eastern Morris Counties. In 1999, Steve joined the newly formed Red Oak Bank in Morristown as President and Director. When the bank was sold in 2005, he helped open Team Capital Bank, which currently has offices in Flemington, NJ; Bethlehem and Doylestown, PA.
This program, the first of four, runs about 47 minutes. Produced by Professional Podcasts LLC. DVDs of all three parts of the seminar are available for purchase. Contact steve@professionalpodcasts.com.
This is program #2 in the NJBankers/New Jersey Bank Marketing Association's Fall podcast series. This is the second of three podcasts produced from the BMA's October 2007 seminar, "Business Development on a Shoestring." In this episode, we offer a presentation by Matthew Harvey of Financial Institutions Consulting Inc.
FIC works with financial services firms on engagements related to growth, productivity and profit improvements. This program runs approximately 17 minutes.
This program, the second of three, runs about 17 minutes. Produced by Professional Podcasts LLC. DVDs of all three parts of the seminar are available for purchase. Contact steve@professionalpodcasts.com.
This is program #3 in the NJBankers/New Jersey Bank Marketing Association's Fall podcast series. This is the third of three podcasts produced from the BMA's October 2007 seminar, "Business Development on a Shoestring." In this episode, we offer a presentation by Aaron Hale, VP Digital Communications, of PCG, a Spectraforms MSP partner; and Paul Hudrick, Business Development Manager, Eastman Kodak.
Why Take it Personal? Marketing that is. Banking is a VERY personal service. The DMA (Direct Marketing Association) and other industry sources have proven that using a personalized targeted approach to your direct marketing initiatives significantly improves ROI and lowers your cost of doing business. VDP (Variable Data Printing) and Multi-channel technology (Personalized URLs PURLs) affect emotional triggers in recipients that translate into higher response rates and higher conversions for you.
NJBankers Podcast #5: Economic Outlook 2007, recorded Thursday, December 7, 2006 (85.0 mb mono MP3 file, 1:30:40) 
NJBankers Podcast #4: Marketing 101, recorded Thursday, October 5, 2006 (120.9 mb mono MP3 file, 1:26:00) 
NJBankers Podcast #1: Forecast 2006 |
| Steve adjusts microphone for Sun National Bank president Tom Bracken during the podcast recording NJBA Photo/Timothy Doherty |
 | Mr. Bracken began his banking career with New Jersey National Bank in 1969. He was named Executive Vice President and Head of Commercial Banking in 1975, and retained that position through CoreStates' acquisition of New Jersey National Bank. In 1993, Mr. Bracken was named President of CoreStates/New Jersey National Bank and in 1998, following the CoreStates merger with First Union Bank, he was appointed Executive Vice President and Head of Commercial and Government Banking for New Jersey, New York and Connecticut. In May of 2000, Mr. Bracken was named Executive Director of First Union's Public Sector Group. Tom currently is the Chairman of the New Jersey Chamber of Commerce. |
| Thomas A. Bracken President & CEO, Sun Bancorp, Inc. |
 | Dr. Seneca is Chairman of the New Jersey Council of Economic Advisors. The Council prepares semiannual economic outlooks and advises the Governor and Legislature on economic policy and economic development. He has taught at all levels of instruction throughout his career at Rutgers and has received numerous awards for exemplary teaching and contributions to public service. Dr. Seneca is the author of numerous articles, reports and books on economic policy, public finance, environmental economics and state economic development. He was named the 2002 Educator of the Year by the Research and Development Council of New Jersey. |
| Dr. Joseph J. Seneca Rutgers University Professor, Edward J. Bloustein School of Planning & Public Policy |
 | Mrs. Akey has served as the Chief Examiner of the Division of Banking since October 1989. As Chief Examiner, Mrs. Akey is responsible for the examination and supervision program for all State chartered commercial banks, savings banks, savings and loan associations, trust companies and holding companies for the State chartered institutions. Mrs. Akey has also served as the Secretary to the Bank Advisory Board since 1994. |
| Janine J. Akey Chief Examiner, NJ Department of Banking & Insurance |
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| Panel listens while Nancy Kieling presents. At right are Gerry Susskind, panel moderator, and Duke Fanelli. |
Download the podcast here (79.3 mb mono MP3 file, 1:26:38 duration).
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