NJBA Podcasts

NJ Bank Marketing Outlook 2010 Conference, Segment #3: Paul Napoli, Vice Chairman (ret.), US Trust Corporation

2010-01-05T06:39:00.001-08:00

The NJ Bank Marketing Committee presents its Forecast 2010 conference series, recorded December 3, 2009 in Clark, NJ. In this segment, Paul K. Napoli, retired vice chairman of US Trust Corporation, presents his outlook for the economy and the banking industry in 2010.

Formats available: MPEG-4 (.mp4), iPod Video (.m4v), Flash Video (.flv)

Tags: nj, bank, marketing, njbankers, napoli, us trust corporation, outlook, 2010

NJ Bank Marketing Outlook 2010 Conference, Segment #1: Raymond Hallock, Columbia Bank

2010-01-04T16:26:00.001-08:00

The NJ Bank Marketing Association presents its 2010 Outlook Conference, recorded December 3, 2009 in Clark, NJ. In this segment, Raymond Hallock, president and CEO of Columbia Bank, Fair Lawn, NJ, presents his views.

Formats available: MPEG-4 (.mp4), iPod Video (.m4v), Flash Video (.flv)

Tags: nj, bank, marketing, njbankers, hallock, columbia bank, outlook, 2010

NJ Bank Marketing Outlook 2010 Conference, Segment #2: Tom Geisel, Sun National Bank

2010-01-04T11:37:00.001-08:00

The NJ Bank Marketing Association presents its 2010 Outlook Conference, recorded December 3, 2009 in Clark, NJ. In this segment, Thomas X. Geisel, president and CEO of Sun National Bank, Vineland, NJ, presents his outlook.

Formats available: m4v iPod Video (.m4v), MPEG-4 Video (.m4v), Flash Video (.flv)

Tags: nj, bank, marketing, njbankers, geisel, sun national bank, sunnb, snbc, outlook, 2010

NJ Bank Marketing 4Q2008 Podcast #3 of 3: Lawrence Cohen, SRIC-Business Intelligence

2009-01-05T23:59:00.001-08:00

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The NJ Bank Marketing Committee of the NJ Bankers Association presents its Fourth Quarter 2008 video podcasts.

This is Podcast #3 of 3 for the fourth quarter of 2008. In this program, Lawrence Cohen, vice president of SRI Corp. Business Intelligence, discusses demographic changes that will have an impact on the economy in 2009 and beyond. The program runs around 1 hour and 12 minutes.

NJ Bank Marketing 4Q2008 Podcast #2 of 3: Michael Horn, Chairman, Federal Home Loan Bank of New York

2009-01-02T16:40:00.001-08:00

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The NJ Bank Marketing Committee of the NJ Bankers Association presents its Fourth Quarter 2008 video podcasts.

This is Podcast #2 of 3 for the fourth quarter of 2008. In this program, Michael Horn, chairman of the Federal Home Loan Bank of New York, discusses his outlook for the banking industry in New Jersey in 2009. The program runs around 35 minutes.

NJ Bank Marketing 4Q2008 Podcast #1 of 3: Kevin Cummings, Investors Savings Bank

2009-01-01T09:20:00.001-08:00

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The NJ Bank Marketing Committee of the NJ Bankers Association presents its Fourth Quarter 2008 video podcasts.

This is Podcast #1 of 3 for the fourth quarter of 2008. In this program, Kevin Cummings, President and CEO of Investors Savings Bank, discusses his outlook for the banking industry in New Jersey in 2009. The program runs around 44 minutes.

NJ Bank Marketing 3Q2008 Vidcast #1 of 2: Jay Esposito, BrandPartners, on Branch Marketing

2008-12-06T13:06:00.001-08:00

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UPDATED 12/6/2008: This video has been updated to correct the opening introduction of the featured speaker.

In this video podcast, the first of two for the third quarter of 2008, the Bank Marketing Committee of the NJ Bankers Association presents Jay Esposito, Senior Vice President of BrandPartners, discussing effective branch marketing and branding strategies for banks. This program was recorded October 2, 2008 in Clark, NJ, and runs about 55 minutes.

NJ Bank Marketing Association Vidcast 2008-05-02 Part 2: Effective Web Design for Banks

2008-11-25T09:52:00.001-08:00

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In this vidcast, the second of two for the second quarter of 2008, the NJ Bank Marketing Committee of the NJ Bankers Association presents Mark Ensign, CEO, Founder, and Visionary of Sound-n-Vision, a web design firm in Saddle Brook, NJ. More information is available at www.sound-n-vision.com. This program was recorded May 2, 2008 in Woodbridge, NJ. The program runs about 55 minutes.

NJ Bank Marketing 3Q2008 Vidcast #2 of 2: Michael Cherenson, APR, discusses Reputation Management and Trust

2008-11-19T16:21:00.001-08:00

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In this video podcast, the second of two for the third quarter of 2008, the Bank Marketing Committee of the NJ Bankers Association presents Michae G. Cherenson, APR, executive vice president of Success Communications Group, and the 2009 chair of the Public Relations Society of America, discussing the importance of reputation management and trust in a bank's integrated marketing communications efforts. The program was recorded October 2, 2008 in Clark, NJ.

CompuSchmooze Video Podcast #1: PNC Bank Virtual Wallet

2008-10-14T02:31:00.001-07:00

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PNC Bank has launched a new online banking product targeted at Gen Y customers, young people who've grown up with the Internet and prefer to manage their finances online. The product incorporates spending, short-term savings, and long-term growth accounts into a single online interface, making transferring money between the accounts simple. Steve Lubetkin reports on the Virtual Wallet from the PNC Bank branch in the Erlton section of Cherry Hill, NJ. You can read the print version of the CompuSchmooze column at http://www.jewishvoicesnj.org/news/2008/1008/columns/039.html

NJ Bank Marketing Association Vidcast 2008-05-02 Part 1: Promoting Thought Leadership Through Podcasts

2008-05-23T18:37:00.001-07:00

In this first part of a two-part vidcast, NJ Bank Marketing Association Board Member Steve Lubetkin, managing partner of Professional Podcasts LLC,
explains how banks can use podcasting technology to distribute messages and promote thought leadership in financial matters. The program was recorded May 2, 2008 in Woodbridge, NJ. It runs about one hour.

New Jersey Bank Marketing Association and NJBankers Present Seminar on Social Media and Web Strategies May 1 in Woodbridge

2008-04-03T02:46:00.001-07:00

FOR IMMEDIATE RELEASE

Contact:

Steven L. Lubetkin, Managing Partner
Professional Podcasts/Lubetkin & Co. Communications
+1 (856) 751-5491 or steve@lubetkin.net

Leading web designer and podcast producer will team up at program

WOODBRIDGE, NEW JERSEY (April 3, 2008) — A leading New Jersey web designer and one of the state’s top producers of podcasts (Internet-distributed audio and video programs) will join forces to explain the implications of social media and web technologies for banks at the New Jersey Bank Marketing Association’s spring seminar.

The seminar will be held on Thursday, May 1, 2008 from 8:30 to 11:30 a.m. in the Hilton Woodbridge in Woodbridge, N.J. (The hotel is located just off the Garden State Parkway at exit 131A.)

Speakers are Marc D. Ensign, Founder, CEO and Visionary of Sound-n-Vision Designs; and Steven L. Lubetkin, APR, Fellow, PRSA, Managing Partner, Professional Podcasts LLC.

Marc has been a professional web designer and Internet marketing strategist for over ten years. He began his web design career while working for a top NYC ad agency designing for pinnacle companies such as Heinz, Knight Ridder and Prodigy. His client list has included Nike, American Express, Travel and Leisure Magazine, among others.

Steve is a technology-savvy veteran of more than 25 years in corporate and financial communications, and print and broadcast journalism. He was recently named a Senior Research Fellow of the Society for New Communications Research, a think tank that generates original research and educational programs focused on the advanced study of emerging trends and developments in media and communications, and their effect on business, professional communications, media and society. Professional Podcasts and its parent company, Lubetkin Communications, form a diversified public relations, communication, Internet broadcasting and publishing consulting practice that is a leading provider of business broadcasting services. Professional Podcasts produces audio and video podcasts for the NJ Bank Marketing Association, among other clients.

The cost is $50 for advance registration and $60 at the door. For more details or to register for the program, please contact Green Lind and McNulty at 908.686.7500 and ask for Gerry or Janet..

About the New Jersey Bank Marketing Association

Formed in 1988 by a group of Garden State bankers and marketing professionals, the New Jersey Bank Marketing Association presents several marketing seminars each year. Membership is open to anyone interested in advancing the bank marketing profession. More information, including online registration for the event, is at www.njbankmarketing.com.

For more information about the organization, please contact Dennis Kane, chairman of the NJ Bank Marketing Association, at 732-591-8700 or by email at dkane@amboybank.com.

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NJ Bank Marketing Association 4th Quarter Program: Starting a de novo bank, with Peter Crowley

2008-03-19T13:30:00.001-07:00

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The NJ Bank Marketing Association presents video pod #3 of 3 in its 4th Quarter 2007 program. In this episode, Peter Crowley, president of Bank of Princeton and a veteran banker, describes the experience of leaving the world of large commercial banking to start a new ("de novo") community bank in the affluent community of Princeton, Mercer County, New Jersey. Mr. Crowley also takes questions from the audience.

The program, which was recorded December 6, 2007, runs about 24 minutes. Produced by Professional Podcasts LLC, Cherry Hill, NJ.

NJ Bank Marketing Association - Update from NJBankers President John McWeeney

2008-03-18T13:04:00.001-07:00

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In this video podcast, the second of three from the NJ Bank Marketing Association's 2008 Outlook program, John McWeeney, president and CEO of the New Jersey Bankers Association, provides an update on trends in the banking industry in New Jersey.

This program was recorded December 6, 2007 and runs about 45 minutes. Produced by Professional Podcasts LLC, Cherry Hill, NJ.

NJ Bank Marketing Association - Economic Outlook 2008

2008-03-17T18:17:00.001-07:00

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This NJ Bank Marketing Association video pod features the economic outlook presentation for 2008 by Dr. Joseph Seneca of Rutgers University. This presentation was recorded December 6, 2007 in Woodbridge, NJ.

The program runs about 54 minutes and includes a Q&A session with the audience.

Produced by Professional Podcasts LLC of Cherry Hill, NJ.

NJBankers/New Jersey Bank Marketing Association Video Pod #1: Business Development on a Shoestring

2007-11-01T17:59:00.001-07:00

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This is program #1 in the NJBankers/New Jersey Bank Marketing Association's Fall podcast series. This is the first of three podcasts produced from the BMA's October 2007 seminar, "Business Development on a Shoestring." In this episode, we offer a presentation by Steve Emr, president of TeamCapital Bank about how he and his team established a completely new bank brand in the highly competitive New Jersey and Pennsylvania markets.

Stephen T. Emr, President, Team Capital Bank
Steve started his career as a bank examiner with the FDIC, then joined Town and Country Bank in Flemington. Between 1984 and 1999, he advanced at Summit Bank from Senior V.P. for corporate business development to Director of Marketing to Regional President of a 57-branch region that included Union, Essex and Eastern Morris Counties. In 1999, Steve joined the newly formed Red Oak Bank in Morristown as President and Director. When the bank was sold in 2005, he helped open Team Capital Bank, which currently has offices in Flemington, NJ; Bethlehem and Doylestown, PA.

This program, the first of four, runs about 47 minutes. Produced by Professional Podcasts LLC. DVDs of all three parts of the seminar are available for purchase. Contact steve@professionalpodcasts.com.

NJBankers/New Jersey Bank Marketing Association Video Pod #2: Matthew Harvey of Financial Institutio

2007-11-01T17:58:00.001-07:00

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This is program #2 in the NJBankers/New Jersey Bank Marketing Association's Fall podcast series. This is the second of three podcasts produced from the BMA's October 2007 seminar, "Business Development on a Shoestring." In this episode, we offer a presentation by Matthew Harvey of Financial Institutions Consulting Inc.

FIC works with financial services firms on engagements related to growth, productivity and profit improvements. This program runs approximately 17 minutes.

This program, the second of three, runs about 17 minutes. Produced by Professional Podcasts LLC. DVDs of all three parts of the seminar are available for purchase. Contact steve@professionalpodcasts.com.

NJBankers/New Jersey Bank Marketing Association Video Pod #3: Variable Data Printing as a Business D

2007-11-01T17:57:00.001-07:00

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This is program #3 in the NJBankers/New Jersey Bank Marketing Association's Fall podcast series. This is the third of three podcasts produced from the BMA's October 2007 seminar, "Business Development on a Shoestring." In this episode, we offer a presentation by Aaron Hale, VP Digital Communications, of PCG, a Spectraforms MSP partner; and Paul Hudrick, Business Development Manager, Eastman Kodak.

Why Take it Personal? Marketing that is. Banking is a VERY personal service. The DMA (Direct Marketing Association) and other industry sources have proven that using a personalized targeted approach to your direct marketing initiatives significantly improves ROI and lowers your cost of doing business. VDP (Variable Data Printing) and Multi-channel technology (Personalized URLs PURLs) affect emotional triggers in recipients that translate into higher response rates and higher conversions for you.

NJBankers Podcast #6, Part 2: Onboarding - The Client's First 90 Days.

2007-07-25T13:11:00.000-07:00

NJBankers Podcast #6, Part 2: Onboarding - The Client's First 90 Days.

This podcast was recorded Thursday, May 3, 2007 (105 mb stereo MP3 file, 1:16:27)

Few initiatives are as important to financial institutions as managing first-year customer retention, but few banks have strategies to effectively address it. A continuing, integrated "onboarding" solution can build long-term relationships by engaging new account customers and growing them into loyal, profitable relationships.

In part 2 of this two-part podcast, we'll hear from Dennis Budinich, co-founder of FTC Methods Inc., a sales training firm located in Boonton, NJ.

Speaker
(Photo Copyright ©2007 Steven L. Lubetkin. All rights reserved.)

Dennis Budinich
Co-Founder, FTC Methods, Inc.

Dennis has conducted numerous high-energy, professional development/learning programs that have helped banks increase sales nationwide. He is a regular speaker at banking industry conferences and events. Before co-founding FTC, Dennis was a premier sales leader in both frontline sales and sales management with Citibank, PNC, and Dime Savings, among others.

Keywords: NJBA,nj,new jersey,bankers,aba,bank marketing,bma,lubetkin,financial services,budinich,FTC Methods,sales,retail banking

Podcast Theme Music from Mike Stewart, "Internet Audio Guy"

NJBankers Podcast #6, Part 1: Onboarding - The Client's First 90 Days

2007-07-25T13:10:00.000-07:00

NJBankers Podcast #6, Part 1: Onboarding - The Client's First 90 Days.

This podcast was recorded Thursday, May 3, 2007 (126 mb stereo MP3 file, 1:31:54)

Few initiatives are as important to financial institutions as managing first-year customer retention, but few banks have strategies to effectively address it. A continuing, integrated "onboarding" solution can build long-term relationships by engaging new account customers and growing them into loyal, profitable relationships.

In part 1 of this two-part podcast, we'll hear from Chris Braccia, director of product marketing in the Retail Solutions Group of Harland Financial Solutions.

Speaker
(Photo Copyright ©2007 Steven L. Lubetkin. All rights reserved.

Chris Braccia
Director, Product Marketing, Retail Solutions Group
Harland Financial Solutions

Before joining Harland, Chris was marketing director for a Connecticut mutual savings bank for 13 years. He was also a research analyst and sales manager for a mutual savings bank. While in the banking industry, Chris was one of the earliest adopters of Marketing Customer Information File (MCIF) technology.

Keywords: NJBA,nj,new jersey,bankers,aba,bank marketing,bma,lubetkin,financial services,MCIF,customers,onboarding,braccia,harland,budinich,FTC Methods,sales,retail banking

Podcast Theme Music from Mike Stewart, "Internet Audio Guy"

NJBankers Podcast #5: Economic Outlook for 2007, 12/7/2006

2006-12-11T11:55:00.000-08:00

NJBankers Podcast #5: Economic Outlook 2007, recorded Thursday, December 7, 2006 (85.0 mb mono MP3 file, 1:30:40)

In this fifth podcast produced for NJBankers by Lubetkin & Co. Communications LLC and its subsidiary, Professional Podcasts LLC of Cherry Hill, NJ, we present the annual Economic Outlook program.

Speakers
(Photos Copyright ©2006 Steven L. Lubetkin. All rights reserved.)

Dennis Kane
Director of Marketing, Amboy National Bank, Conference Moderator

Dr. Joseph J. Seneca
Rutgers University Professor, Edward J. Bloustein School of Planning & Public Policy
Dr. Seneca is Chairman of the New Jersey Council of Economic Advisors. The Council prepares semiannual economic outlooks and advises the Governor and Legislature on economic policy and economic development. He has taught at all levels of instruction throughout his career at Rutgers and has received numerous awards for exemplary teaching and contributions to public service. Dr. Seneca is the author of numerous articles, reports and books on economic policy, public finance, environmental economics and state economic development. He was named the 2002 Educator of the Year by the Research and Development Council of New Jersey.

Steven M. Goldman
Commissioner, New Jersey Department of Banking and Insurance
Mr. Goldman was sworn in as Commissioner on March 20, 2006. Prior to his nomination by Governor Corzine, he was a senior member and 22-year veteran of Sills Cummis Epstein & Gross, PC where he focused on corporate law, specifically on mergers and acquisitions, banking and finance, joint ventures, and leveraged buy-outs. Mr. Goldman holds a Masters of Law in taxation from NYU School of Law and a Jurist Doctorate from George Washington School of Law.

Roger Bosma
Chairman and CEO, Lakeland Bank

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NJBankers Podcast #4: Marketing 101 for Banks

2006-10-22T13:41:00.000-07:00

NJBankers Podcast #4: Marketing 101, recorded Thursday, October 5, 2006 (120.9 mb mono MP3 file, 1:26:00)

In this fourth in a series of podcast recordings, produced for NJBankers by Lubetkin & Co. Communications LLC and its subsidiary, Professional Podcasts LLC of Cherry Hill, NJ, you will follow the process of launching a new product from research through product definition, pricing, target markets, to meeting with an agency for advertising. Then advertising experts will explain how the agency rolls out the program from client input to creative, targets, media, budget, in-house communications, merchandising, PR and tracking.

Speakers
(Photos Copyright ©2006 Steven L. Lubetkin. All rights reserved.)

Duke Fanelli

While Vice President for Local Development at AXA Equitable, Duke was responsible for multicultural marketing, corporate sponsorship activity and local support for AXA Equitable's 60+ branches throughout the country. Prior to joining AXA Equitable in 1998, Duke held a variety of positions over a 15-year period at JP Morgan Chase, supporting both the business and marketing aspects of the bank's retail business. He holds a BA in Journalism from American University and worked as a journalist with Advertising Age. He is co-author of The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results, published by Bloomberg Press, and teaches a financial services marketing course at NYU.

Rich Palatini
Senior Vice President, Creative Director
Gianettino & Meredith Advertising, Inc.

A B.F.A. degree from Fairleigh Dickinson University Design School opened the door, but it was his own combination of verbal expression and unerring design that propelled Rich to his current position of executive creative director for the agency. In addition to spearheading new business development and overseeing the Creative Department, Rich serves as art director on Benjamin Moore, Skanska, Atlantic Health Systems and other accounts. He is a featured speaker on the seminar circuit and is an adjunct professor at Kean University.

Martha Marchesi
Vice President, Associate Creative Director, Copy
Gianettino & Meredith Advertising, Inc.

A veteran of such agencies as McCaffrey & McCall; Young & Rubicam; and Saatchi and Saatchi, Martha has written for blue chip clients such as AT&T, Chevrolet, Xerox, Revlon, Panasonic and Benjamin Moore. She has helped launch new products, revitalized old ones, and created strong, lasting brand identities. Her efforts extend to all mediums, from television, video, print and radio, to direct mail, point of sale and presentation materials.As one of the agency's most senior creatives, Martha has been responsible for strategic and creative development on a number of accounts, and is extremely involved in new business development.

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NJBankers Podcast #3: Digital Printing for Banks

2006-05-07T04:45:00.000-07:00

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NJBA/Lubetkin's Other Blog Podcast: NJBA Bank Marketing Association Remarks by Steve Lubetkin 3/3/2005

2006-03-12T11:53:00.000-08:00

3/12/2006: REPOSTED TO ADD TO NJBA PODCAST RSS FEED.

5/20/05: Updated link to podcast file.

Lubetkin's Other Blog Podcast for the week of March 7, 2005 is available. It's our first podcast, and it features my keynote speech to the Bank Marketing Association/NJ Bankers Association meeting in Woodbridge, NJ on March 3. Please give us your feedback and comments. Thanks.

Editor's Note, 3/30/2005: We've renamed our podcasts to make the file names a little more consistent. The podcast program remains the same. Thanks.

NJBankers Podcast #1: Forecast 2006

2006-03-12T11:50:00.000-08:00

REPOSTING TO ADD TO THE NJBA PODCAST FEED.

NJBankers Podcast #1: Forecast 2006
Recorded Thursday, December 1, 2005 (163.3 mb mono MP3 file, 1:58:55)

Steve adjusts microphone for Sun National Bank president Tom Bracken during the podcast recording

NJBA Photo/Timothy Doherty

What direction will New Jersey's economy take in 2006?
What effect will our new governor have on the business climate?

Who better to answer these and other questions than the head of the NJ State Chamber of Commerce, the Chief Examiner for the New Jersey Deparment of Banking and Insurance and the Chairman of the NJ Council of Economic Advisors?

Now, listen to the entire program in this first of a series of podcast recordings, produced for NJBankers by Lubetkin & Co. Communications LLC of Cherry Hill, NJ.

Speakers

Mr. Bracken began his banking career with New Jersey National Bank in 1969. He was named Executive Vice President and Head of Commercial Banking in 1975, and retained that position through CoreStates' acquisition of New Jersey National Bank. In 1993, Mr. Bracken was named President of CoreStates/New Jersey National Bank and in 1998, following the CoreStates merger with First Union Bank, he was appointed Executive Vice President and Head of Commercial and Government Banking for New Jersey, New York and Connecticut. In May of 2000, Mr. Bracken was named Executive Director of First Union's Public Sector Group. Tom currently is the Chairman of the New Jersey Chamber of Commerce.

Thomas A. Bracken
President & CEO, Sun Bancorp, Inc.

Dr. Seneca is Chairman of the New Jersey Council of Economic Advisors. The Council prepares semiannual economic outlooks and advises the Governor and Legislature on economic policy and economic development. He has taught at all levels of instruction throughout his career at Rutgers and has received numerous awards for exemplary teaching and contributions to public service. Dr. Seneca is the author of numerous articles, reports and books on economic policy, public finance, environmental economics and state economic development. He was named the 2002 Educator of the Year by the Research and Development Council of New Jersey.

Dr. Joseph J. Seneca
Rutgers University Professor, Edward J. Bloustein School of Planning & Public Policy

Mrs. Akey has served as the Chief Examiner of the Division of Banking since October 1989. As Chief Examiner, Mrs. Akey is responsible for the examination and supervision program for all State chartered commercial banks, savings banks, savings and loan associations, trust companies and holding companies for the State chartered institutions. Mrs. Akey has also served as the Secretary to the Bank Advisory Board since 1994.

Janine J. Akey
Chief Examiner, NJ Department of Banking & Insurance

NJBA Podcast #2: How banks can effectively market to nonprofit organizations, 3/2/2006

2006-03-05T14:31:00.000-08:00

How do not-for-profit companies choose their banks?

What services do not-for-profit companies need from their banker?

What types of non-profits should be targeted?

Our panel in this podcast helps explain how bankers can turn not-for-profit accounts into profit opportunities.

Panelists

Duke Fanelli
Vice President for Local Development
AXA Equitable
Duke is responsible for multicultural marketing, corporate sponsorship activity and local support for AXA Equitables 60+ branches throughout the country. Prior to joining AXA Equitable in 1998, Duke held a variety of positions over a 15 year period at JP Morgan Chase, supporting both the business and marketing aspects of the bank's retail business. He is the co-author of "The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results" and teaches a financial services marketing course at NYU.

Nancy Kieling
President & Executive Director
Princeton Area Community Foundation
During her tenure as President, AACF has grown from $300,000 in assets to over $40 million. Earlier in her career, Nancy worked as a corporate lending officer in the Communications, Entertainment & Publishing Division of the Bank of New York; and as Regional Director of Admissions for Princeton University. She is currently the Chair of the Board of Trustees of the Council of New Jersey Grantmakers, and a Trustee of the Princeton Regional Chamber of Commerce.

Panel listens while Nancy Kieling presents. At right are Gerry Susskind, panel moderator, and Duke Fanelli.

Download the podcast here (79.3 mb mono MP3 file, 1:26:38 duration).

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